Swear to God, this happened today!
"May I helpew?"
"I need a Flash Drive."
"Right here, what capacity?"
"Which one has a Blue Light?"
"Excuse Me?"
"I said, Which one has a Blue Light?"
"Is it that important?"
"Yes."
"Actually, I don't know. I have this one, and it has an orange light."
"Hmmmmmm...does this one have a cap?"
"Yes."
"I'll take this one."
Analysis: First, it was most important that it had a blue light. Failing that, it was most important that it had a cap. Price didn't figure in, capacity didn't figure in, only features.
Go figure. Welcome to retail.